Kinect penalty shoot

We all know that snacks and football go together. With them, fun is guaranteed. That’s why we used the best European club football to promote the local leader in snacks category.
Third year in a row, we are creating an installation at Key Accounts across the Serbia and challenging all the visitors to take the penalty kick. Every player is ranked and the best ones are going to the next round. At the finals, competitors are playing for attractive prizes like TV sets.
With emerges of integrated tracking hardware, full body motion tracking becomes reality and every participant has a feeling that he or she, is really at the stadium and guess what, it isn’t easy to score with that presser on mind.

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Digital Mind is a company focused on developing new and innovative cutting-edge technologies primarily for use in marketing, education and entertainment industries.


Our mission is to explore and extend
the world of digital communication.

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