Augmenting real world with virtual 3D content through the lens of a digital camera has become today’s future.

LOOK THROUGH THE CAMERA LENS

AUGMENTED REALITY

Virtual 3D objects appear over our reality

TRACKING TARGETS

PRINTED IMAGES ARE TARGETS

Augmented reality works by tracking images and codes through camera. These pictures or codes are called image targets. The software detects and tracks their position in three-dimensional space and enables correct placement of objects on top of these targets. Targets are usually printed on paper, thus allowing pictures in magazines, books or brochures to come to life.

3D OBJECTS

FLOATING VIRTUAL WORLDS

Modern mobile phones can render high-quality 3D objects on top of the camera image and tracking targets. These 3D objects can be interactive and deliver additional value to underlying printed content. Modelling, texturing and lighting are essential elements in bringing believable objects optimized for mobile rendering.

ARTKIT AND ARCORE

TRACKING WITHOUT TARGETS

Both Android and iOS now enable tracking or camera position in world-space without the use of tracking targets. ARKit and ARCore enable recognition of space around the mobile phone so that 3D content can be placed anywhere in space and positioned and tracked correctly. This opens up new possibilities for innovative implementation of AR in many future mobile apps.

DIGITALISATION IN ARTS AND CULTURE

INNOVATIVE USAGE OF AR

There are many ways to use AR for creative applications. One example is to use underlying images to extract real-time data from them. Like with the coloring book example where users can color black-and-white pictures and enjoy colored 3D objects that float on top of these images.
Since Pokémon Go introduced hunting Pokémon in real life through the lens of a phone camera, there have been many examples of how this technology can improve user experience and bring innovation into our pockets. As Facebook CEO Mark Zuckerberg explained, their long-term strategy relies on the mobile phone camera and usage of AR technology to expand user experience and bring greater interaction of users and environment around them.

INTERACTIVE INSTALLATIONS

AR ON BIG SCREENS

Augmented Reality can also be used on big screens, either TVs or LED displays to overlap real-life camera images with virtual objects. Using sensors like Microsoft Kinect we can track body and face movement in front of the screen and apply 3D objects on top of this movement. A great example of this is our Magic Mirror solution.

WHAT IF THEY CAN TALK?

3D CHARACTERS

Virtual characters that appear in real life through the camera lens are one of the most exciting applications of AR technologies. These avatars can follow your movement and look at you, and even move with you while you are rotating the phone around them. From guided tours, your own personalized avatar to famous historical figures, there is no limit to what AR characters can do.
We use motion capture and face capture technologies to bring realistic body movement and face speech to these 3D characters.

FREQUENTLY ASKED QUESTIONS

Any image that has a significant number of high contrast details can be used as a tracking image or so-called target.

 

Yes and no. It depends if the curvature is fixed or movable. We generally advise using flat surfaces for image targets.

 

Yes, this is one of the most commonly used ways to utilize AR functionalities – bring static images to life through video. A full-screen option is possible as well.

 

Yes! This is also a very interesting utilization of AR – activation of content based on a recognized image. We use it in the mobile app for Danish History Museum, where a visitor can get additional details on paintings by simply pointing the camera at an image.

 

Yes, but not on all devices. Google and Apple have released their AR SDKs that enable a new generation of AR apps that can have 3D content float in space without any tracking codes, just by analyzing camera image.

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