ARCHITECTURE & REAL ESTATE

EVOLUTION OF PLANNING, PRESENTATION AND SALES

ARCHITECTURAL VISUALIZATIONS IN VR

How can technology help brands get more exposure and awareness in the age of rapid advancements?

HOW DO YOU APPROACH NEW CUSTOMERS?

IMMERSION

In the competitive world of real estate, one of the most invaluable assets people have is time. Time to visit every location and explore all possibilities on the market. Traveling is sometimes impossible, and choices are made only by looking at promotional materials. If construction projects are underway, there is not much to see but 3D computer renderings on screens or in printed brochures.

That time has changed. Today’s technologies provide opportunities to immerse yourself in the visualizations representing non-existing objects. Through the use of virtual reality headsets, we can now showcase complete projects, as if you are physically present at the location. If you haven’t experienced VR, it is tough to imagine its impact on the industry – you simply need to see it to believe it.

By using Augmented Reality features, customers can explore 3D interactive objects just by pointing the camera of their mobile phones into pictures in your brochure.

1. 3D VISUALISATIONS

360 STEREO PANORAMAS

The first step is always preparing 3D visualization for the project. Quality of the solution is essential as creating 360 panoramic rendering enables the customer to experience every corner in the environment; thus there is no faking or photoshopping of elements.

2. VIRTUAL REALITY

IMMERSE YOURSELF

Virtual Reality enables customers to dive into the environment as they are already there. VR completely changes the way we plan, present and sell real estate projects. Interaction in VR is possible by jumping from one location to the next by focusing on virtual icons.

3. AUGMENTED REALITY

AND 3D OBJECTS POP OUT

Using mobile phones or tablets, AR enables customers to interact with printed materials where 3D objects “jump out” of images on the paper. AR solution brings new life in printed materials and gives added value to customers raising their engagement and provoking them to learn more.

MOBILE APPLICATION

YOU OWN BRANDED APP

Our mobile apps feature both Augmented Reality and Virtual Reality packed in one branded application. For customers that don’t have VR cardboard glasses, there is an option to explore VR environments in regular mode by using fingers or gyroscope.

3D GLASSES AS A PRESENT

EVERYBODY LOVES TO GET SOMETHING

The best option when introducing a new project to clients is to give them something to remember you by. 3D glasses are a low-cost present that can open the whole world of virtual reality to anyone who downloads your app.

PRINTED BROCHURES

WHEN THE PICTURES COME TO LIFE

Even though VR is bringing immersion like never before, people still like printed materials. In the case of digital introduction, brochures are used for two essential reasons: give instructions on how to download the app, and provide image targets used in augmented reality.