AIR SERBIA VR & MR ACTIVATIONS

AIR SERBIA ACTIVATIONS

AIR SERBIA VR & MR ACTIVATIONS

CLIENT: AIR SERBIA

CATEGORY: VIRTUAL REALITY ACTIVATION

At the 41st International Tourism Fair, Air Serbia’s booth welcomed their visitors with two new activations. The first activation was a tour of one of their aircraft in Virtual Reality. The visitors of the Fair could casually walk through Air Serbia’s business class, and even look around the cockpit. They could learn about certain elements of the cockpit, and even feel like they are cruising through the clouds. The next step was to observe their majestic airplane from the ground. The icing on this cake was the promotion of nine new destinations Air Serbia has in their offer.

In VR the tourists could fly from destination to destination and find out about these new flights to Kiev, Madrid, Krasnodar, Barcelona, Helsinki, Rijeka and Zadar. If they weren’t so keen on traveling at that moment, they could go to the Air Serbia Photobooth and take a picture in any of these destinations in Mixed Reality. The destinations were brought to the tourists, right there in Belgrade.

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