VIRTUAL REALITY EXPERIENCE
EXPO 2020 DUBAI
Expo 2020 Dubai
CLIENT: SERBIA CREATES, REPUBLIC OF SERBIA PAVILLION, EXPO 2020 DUBAI
CATEGORY: VIRTUAL REALITY, ACTIVATION, 3D 360 SHOOTING
Digital Mind, in collaboration with the VR-All-Art team, showcased the power of virtual reality at Expo 2020 in Dubai by creating a detailed and immersive VR experience of the Serbian Pavilion. Based on the architectural plan and developed before the physical construction of the Pavillion, our 3D artists faithfully recreated the space in virtual reality.
Upon completion of the physical building, a dedicated VR Zone was established within the Pavilion, featuring a diverse array of exhibitions. These included works from renowned Serbian artists Nadezda Petrovic and Paja Jovanovic, as well as international masters like Henri Matisse, Piet Mondrian, Spinello Aretino, Pablo Picasso, and Francesco Guardi. The VR Zone also celebrated the contributions of innovators Nikola Tesla and Mihajlo Pupin, and offered a thrilling VR activation of the famous EXIT music festival.
The Expo 2020 Dubai VR Zone attracted over 400,000 visitors, demonstrating Digital Mind’s ability to create captivating and engaging virtual reality experiences that bring art, history, and innovation to life for audiences around the world.