ACTIVATION
Power Ade running emulator
Belgrade marathon
CLIENT: Kreativa
CATEGORY: ACTIVATION
At the Belgrade Marathon, as part of the promotion for Power Ade, we created an innovative activation that captured the attention of many participants and visitors. Utilizing advanced motion sensors and treadmills, we designed an experience that realistically emulated running through urban environments, simulating the streets of the city.
Participants had the opportunity to experience running in a completely new way – in a controlled yet exciting environment, blending physical effort with virtual depictions of real cityscapes. This fusion of digital technology and real-world running created an interactive experience that not only engaged marathon participants but also introduced a broader audience to the potential of modern tech in sports.
This approach increased Power Ade’s visibility among marathoners and spectators, offering an interactive experience that encouraged participants to explore their physical limits with the help of innovative tools and technology, setting a new standard for product promotion at sporting events.
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