MUZZEUM project connects virtual worlds and real world through the usage of special ARQR codes that are scanned with mobile devices. Artifacts which represent Serbian national heritage of the highest rank are being held in museum depots far from the eyes of the public for a long time. Battling this situation, project team has produced QR codes which will bring some of the masterpieces back to its audience. The objects from different museums will be represented by special ARQR codes outside of the museum building, reachable by smartphones. This socially engaged project sends direct message to the wider public that usage of IT, mobile technologies, Augmented Reality and QR codes can potentially transform the way we communicate cultural heritage.